The Skinny on Music Subscription – To Earn or Not to Earn?
I saw an interesting article the other day on TheVerge.com and at first, I was wondering, what is “The Verge” and why is it in my RSS reader? Then I remembered that it was a start up media platform...
View ArticleGoogle+ – Where Do We Go From Here?
In all honesty, I had a bit of struggle deciding whether or not to include Google+ in Piece of the Fame. The reality is that despite the blockbuster numbers recently quoted by Larry Page, of 90...
View ArticleRecent Study Evidences Less Than 0.5% Engagement on Facebook Pages
I read an article coming from Ad Age that confirmed the need for Piece of the Fame. Even among large-footprint researchers, leading minds in the business of digital media and advertising don’t have...
View ArticleThe Allure of Kony 2012 and the Dangers of Half-Truths
Likely along with many others, I was both moved by the Kony2012 viral video (if you’re one of the very few who hasn’t seen it, for discussion, it’s at this link), and then entirely offended and...
View ArticleNow that Facebook Is Officially Charging to Reach Your Hard-Earned Fans, What...
That awkward moment when you realize that Facebook is now making you pay to reach those Fans…that you already paid to reach. Screen shot of Mark Cuban’s 10/26 Tweeted screen shot. Handle: @mcuban In...
View ArticleWhen Social Media Can Get You Fired
I generally prefer to spend my time discussing the merits of proper use of social media and the benefits of best practices implementation. Recent questions that I’ve received, along with this...
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